HOUSE PARTY AT THE WEHRLE’S
| Title | HOUSE PARTY AT THE WEHRLE’S |
| Brand | DOMUS LEUCHTEN & MÖBEL AG |
| Product/Service | DESIGNER FURNITURE |
| Category |
D04. Live Advertising and Events |
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Entrant
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AGENTUR AM FLUGHAFEN Altenrhein, SWITZERLAND
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Idea Creation
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AGENTUR AM FLUGHAFEN Altenrhein, SWITZERLAND
|
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Media Placement
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AGENTUR AM FLUGHAFEN Altenrhein, SWITZERLAND
|
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Additional Company
|
DOMUS LEUCHTEN & MöBEL AG St. Gallen, SWITZERLAND
|
Credits
| René Eugster |
Agentur am Flughafen |
Chief Creative Officer |
| Dominique Rutishauser |
Agentur am Flughafen |
Art Director |
| Daniel Steiner |
Agentur am Flughafen |
Consultant |
Brief Explanation
In order to celebrate the opening of the new Domus Studio store while attracting a new, younger clientele, we didn’t want to hold the same old boring opening event. Instead, we threw a house party together with the Wehrle brothers, local celebrities who live with another roommate in an apartment nearby. The three roommates are well known in St. Gallen. We cleared out their apartment and filled it with designer furniture from Domus that partygoers could buy directly at the event.