| Title | #ILGIOCORICOMINCIA |
| Brand | SKY ITALIA |
| Product/Service | MOTOGP SEASON LAUNCH |
| Category |
D05. Interactive Outdoor Experiences |
|
Entrant
|
INTEGER Milan, ITALY
|
|
Idea Creation
|
INTEGER Milan, ITALY
|
|
Production
|
INTEGER Milan, ITALY
|
Credits
| Nicola Lampugnani |
Integer |
Chief Creative Officer |
| Mirco Pagano |
Integer |
Creative Director |
| Andrea Pinca |
Integer |
Copywriter |
| Alessandro Ceporina |
Integer |
Art Director |
| Giulio Pierrottet |
Integer |
Art Director |
| Danila Cericco |
Integer |
Graphic Designer |
| Gianluca Cappiello |
Integer |
Account Director |
| Matteo Piagno |
Integer |
Account Manager |
| Patrizia Bellotti |
Integer |
Account Executive |
| Barbara Trivella |
Integer |
Executive Producer |
| Stefano Marchetti |
Integer |
Production Manager |
| Fabio Bellifemine |
Integer |
Producer |
| Antonello Filosa |
Integer |
Production Manager |
| Silvia Congiu |
Integer |
Art Buyer |
Brief Explanation
To promote the start of the new MotoGP season, on March 17th a giant closed box was displayed indicating only Sky Racing Team VR|46 and #ilGiocoRicomincia (translation: #theGameRestarts) at San Carlo square in Milan. Its presence was announced with a teaser campaign on social media.
On March 18th, the box was opened revealing the new Sky Racing Team VR|46 motorbike dismantled in singular pieces as if it was a toy model. There was only one space left empty: the one of a pilot that allowed spectators to enter into the box and fill the role of their favourite champion on two wheels. Here they had the chance to literally join the team.
On March 19th, Sky Racing Team VR|46 engineers came from Qatar to assemble the motorbike with the help of fans and spectators, while the event was streamed live on Sky and VR|46 Facebook pages.