| Title | FLYING HAMMOCK |
| Brand | NATAKHTARI BREWERY |
| Product/Service | NATAKHTARI LIGHT |
| Category |
E02. Use of Ambient Outdoor |
|
Entrant
|
LEAVINGSTONE Tbilisi, GEORGIA
|
|
Idea Creation
|
LEAVINGSTONE Tbilisi, GEORGIA
|
|
Production
|
FOURK GROUP Tbilisi, GEORGIA
|
Credits
| Levan Lepsveridze |
Leavingstone |
Chief Creative Officer |
| Sophia Antidze |
Leavingstone |
Art Director |
| Beqa Adamashvili |
Leavingstone |
Copywriter |
| Natia Gogia |
Leavingstone |
Account Director |
| Mariam Menteshashvili |
Leavingstone |
Creative Project Manager |
| Meli Bagdavadze |
Leavingstone |
Executive Producer |
| Keta Zhorzholiani |
Leavingstone |
Graphic Designer |
| Giorgi Chikhradze |
Leavingstone |
Creative |
| Sandro Laliashvili |
Leavingstone |
Creative |
| Irakli Takaishvili |
Leavingstone |
Creative |
| Jørg Skorobogatov |
Leavingstone |
Designer |
| Copter.ge |
Copter.ge |
Supplier |
| Irakli Solomonishvili (Pitha) |
Freelancer |
Cameraman |
| Gigi Jikia |
Freelancer |
Editor |
| Irakli Cheishvili |
Freelancer |
CGI |
| Nuki Bagdavadze |
Freelancer |
Location Scout |
| Sandro Gabilaia |
Freelancer |
VO Artist |
| Saba Pruidze |
Freelancer |
Editor |
| Gepra |
Gepra |
Pr Company |
| Givi Maghradze |
Freelancer |
Also thanks to |
| Ucha Abashidze |
Freelancer |
Also Thanks to |
| Tornike Karchkhadze |
Freelancer |
Also Thanks to |
| Gia Jajanidze |
Freelancer |
Also Thanks to |
Brief Explanation
A hammock suspended on a drone flew over public places in the biggest cities in Georgia on the day Natakhtari Light was launched. There was a realistic mannequin inside the hammock, casually chilling and moving its arm to sip on a beer bottle.
The stunt looked so real from a distance, many eyewitnesses shot photos and videos which went viral in a matter of hours and turned the flying hammock into breaking news story.