SHANTI HOUSE- THE LOST CHILDREN
Title | SHANTI HOUSE- THE LOST CHILDREN |
Brand | SHANTI HOUSE |
Product/Service | SHANTI HOUSE |
Category |
D04. Live Advertising and Events |
Entrant
|
ACW GREY TEL AVIV, ISRAEL
|
Idea Creation
|
ACW GREY TEL AVIV, ISRAEL
|
Production
|
ACW GREY TEL AVIV, ISRAEL
|
Credits
Tal Riven |
ACW GREY |
Chief Creative Officer |
Ziv Meiri |
ACW GREY |
Creative Director |
Yonatan Title |
ACW GREY |
Copywriter |
Asa Keren |
ACW GREY |
Copywriter |
Daniel Avital |
ACW GREY |
Planner |
Sandra Zlatkovski |
ACW GREY |
Account Manager |
Brief Explanation
In Israel, 14,000 homeless youth get their food from the garbage. Shanti House, a shelter for youth at risk, decided to raise awareness for this heart breaking Issue.
We invited food bloggers and social media influencers to what they thought was the launch of Chef Segev Moshe's new menu. Upon arrival, they were served a variety of stunning dishes, but moments before they dug into their food, Chef Segev revealed the truth behind their meal. The guests were shown a short video showing Segev collecting food from the garbage, together with a teenage girl and boy. He then began turning the leftover meat, fruit and vegetables he'd collected into magnificent high-end dishes. The audience was disgusted. But then, the boy and girl began talking