| Title | OTHER SIDES OF STOCKHOLM |
| Brand | SITUATION STHLM |
| Product/Service | SITUATION STHLM STREET MAGAZINE |
| Category |
E01. Use of Adapted Billboards / Posters |
|
Entrant
|
VOLT Stockholm, SWEDEN
|
|
Idea Creation
|
VOLT Stockholm, SWEDEN
|
Credits
| Petter Nylind |
Volt |
Copywriter |
| Karl Andersson |
Volt |
Art Director |
| Susanna Svedjeholm |
Volt |
Production Manager |
| Kristoffer Wernald |
Volt |
Copywriter |
| Malin Almqvist |
Volt |
Account Manager |
| Daniel Eriksson |
Volt |
Final Art |
| Karl Skoog |
Fotografiska |
Marketing Director |
Brief Explanation
Situation Sthlm is a street magazine sold by homeless people. It’s the only magazine focusing only on Stockholm and everyone living there. It’s a diverse portrait of Stockholm, showing more sides of the city than most other platforms. However, they need to reach out to new readers, with no media budget.
Fotografiska Museum of Photography on the other hand is a famous landmark with resources to advertise. And when they do, they must print extra editions of their posters, because people steal them and bring them home.
When they advertised their exhibition “We Have a Dream” – with portraits of Dalai Lama and Malala among others, inspirational people many want to have on their walls – we grabbed the opportunity and printed a greeting on the back of these coveted ads, sending a message to discover more sides of Stockholm. A message the Stockholmers carried all the way home.