| Title | #SNOWDRAWINGS |
| Brand | SWISSCOM |
| Product/Service | - |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
HEIMAT Berlin, GERMANY
|
|
Idea Creation
|
HEIMAT Berlin, GERMANY
|
|
Production
|
UNIT9 London, UNITED KINGDOM
|
|
Production 2
|
WHO'S MCQUEEN PICTURE Zürich, SWITZERLAND
|
|
Additional Company
|
TORBEN, LUCIE UND DIE GELBE GEFAHR Berlin, GERMANY
|
Credits
| Guido Heffels |
HEIMAt, Berlin |
Chief Creative Officer |
| Arne Stach |
HEIMAT, Berlin |
Creative Director |
| Malte Bülskämper |
HEIMAT, Berlin |
Creative Director |
| Christine Ramm |
HEIMAT, Berlin |
Copywriter |
| Franziska-Maria Kaul |
HEIMAT, Berlin |
Copywriter |
Brief Explanation
Through tweets and on the campaign website fans could submit motivational messages for the athletes. The fan massages were transformed into a digital artwork by specialized artists. A uniquely developed font made it possible to draw the messages in one continuous line. Finally, web-controlled snow robots plowed the artwork into a vast canvas of untouched snow, creating a giant love letter from the fans. It took several days to complete the drawing which covered 20 km of messages and was equivalent to 16 football pitches in size. Due to this enormous size, the image could be seen by the skiers before their downhill races and made them feel the support of the whole country.