Title	VOLKSWAGEN ROBOBOY
Brand	PON'S AUTOMOBIELHANDEL B.V.
Product/Service	VOLKSWAGEN GOLF
Category	D02. Small Scale Special Solutions
Entrant	ACHTUNG!mcgarrybowen Amsterdam, THE NETHERLANDS
Idea Creation	ACHTUNG!mcgarrybowen Amsterdam, THE NETHERLANDS
Media Placement	MEDIACOM Amsterdam, THE NETHERLANDS
Production	PINK RABBIT Amsterdam, THE NETHERLANDS
Production 2	ROBOT KITTEN Hilversum, THE NETHERLANDS
Additional Company	MOONFOX Zwevgem, BELGIUM

Name	Company	Position
Mervyn ten Dam	Achtung !mcgarrybowen	Creative Director
Vincent Versluis	Achtung! mcgarrybowen	Creative
Florian Hollander	Achtung !mcgarrybowen	Creative
Sven Vening	Achtung !mcgarrybowen	Business Director
Dirk Jan de Krom	Achtung !mcgarrybowen	Account Executive
Boris Nihom	Achtung !mcgarrybowen	Strategy Director
Jasper van der Bijl	Pon's Automobielhandel - Volkswagen	Manager Marketing Communication
Leony Hogenes	Pon's Automobielhandel - Volkswagen	Brand Communication Manager
Eric Bun	Pon's Automobielhandel - Volkswagen	Pon's Automobielhandel - Volkswagen
Ismael ten Heuvel	Pink Rabbit	Director
Monique van Beckhoven	Pink Rabbit	Producer
Mireille Lampe	Pink Rabbit	Producer
Myrthe Mosterman	Myrthe Mosterman	DOP
Meike Sier	Meike Sier	Prop builder
Martin Heijgelaar	MRTN	Editor
Captcha	Captcha	Online montage & Grading
Feike de Wit	Soundcircus	Sound engineer
Moonfox	Moonfox	POS suite developer
Tijmen Mulder	Robot kittens	Digital Agency

Brief Explanation

20.000 cardboard-suits, that mimicked Volkswagen innovations, were made to engage with kids & parents. We gave 20.000 kids (and some of their parents) the opportunity to actually become a Volkswagen, including all the latest innovations by providing them with a complimentary app. Imagine your kids driving around the backyard, backing up into the garage, honking while crossing the hallway and parking besides their bed. Yes, including all the sounds. Because why be yourself, when you can be a Volkswagen?