THE PARKING THRILLHARMONICS
| Title | THE PARKING THRILLHARMONICS |
| Brand | OPEL |
| Product/Service | OPEL ADVANCED PARK ASSIST |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
SCHOLZ & FRIENDS Berlin, GERMANY
|
|
Idea Creation
|
SCHOLZ & FRIENDS HAMBURG, GERMANY
|
|
Production
|
CZAR Berlin, GERMANY
|
Credits
| Niels Alzen |
Scholz & Friends |
Chief Creative Officer |
| Jonas Keller |
Scholz & Friends |
Creative Director |
| Christian Fritsche |
Scholz & Friends |
Creative Director |
| Felix Umbach |
Scholz & Friends |
Senior Art Director |
| Silja Wolters |
Scholz & Friends |
Junior Art Director |
| Nicolas Egeler |
Scholz & Friends |
Copywriter |
| Christian Jäschke |
Scholz & Friends |
Account Manager |
| Christoph Köhler |
Scholz & Friends |
Agency Producer |
| Caspar-Jan Hogerzeil |
CZAR Film |
Director |
| Thomas Neumann |
CZAR Film |
Cinematographer |
| Simon Dopslaf |
CZAR Film |
Editor |
| Thorsten W. Hansen |
CZAR Film |
Musician |
| Mike Bothe |
CZAR Film |
Colorist |
| Johannes Roeske |
CZAR Film |
Sound Engineer |
| n/a |
Neue Philharmonie Berlin |
Orchestra |
| Andreas Schulz |
Neue Philharmonie Berlin |
Orchestra Director |
Brief Explanation
In the heart of Berlin: ‘The Parking Thrillharmonics’, a guerrilla orchestra appears out of nowhere when unsuspecting drivers find an empty parking spot, then provides their painstaking manoeuvres with a nerve-jangling, Hollywood-thriller soundtrack. Once the drivers manage to get themselves parked, we hold up posters revealing the idea behind the orchestra: Opel’s Advanced Park Assist. A feature saving hesitant drivers a whole load of stress.