| Title | SMALL SPACE SITTING |
| Brand | IKEA DEUTSCHLAND GMBH & CO. KG |
| Product/Service | IKEA |
| Category |
D03. Special Build |
|
Entrant
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Idea Creation
|
GRABARZ & PARTNER Hamburg, GERMANY
|
|
Media Placement
|
IT'S US MEDIA Berlin, GERMANY
|
|
Production
|
STUDIO FUNK Hamburg, GERMANY
|
|
Additional Company
|
IKEA GERMANY Hofheim-Wallau, GERMANY
|
Credits
| Ralf Heuel |
Grabarz & Partner |
Chief Creative Officer |
| Tobias Ahrens |
Grabarz & Partner |
Creative Group Head |
| Florian Kitzing |
Grabarz & Partner |
Group CD |
| Jakob Eckstein |
Grabarz & Partner |
Creative Director |
| Matthias Preuss |
Grabarz & Partner |
Creative Director |
| Mark Köhler |
Grabarz & Partner |
Art Director |
| Justus von Engelhardt |
Grabarz & Partner |
Art Director |
| Tobias Lehment |
Grabarz & Partner |
Art Director |
| Roman Gola |
Grabarz & Partner |
Art Director |
| Felix Hoffmann |
Grabarz & Partner |
Art Director |
| Claudius Sperling |
Grabarz & Partner |
Copywriter |
| Lisa Weibezahl |
Grabarz & Partner |
Copywriter |
| Jennifer Allgeyer |
Grabarz & Partner |
Account Manager |
| Kristi Bajrami |
Grabarz & Partner |
Account Manager |
| Franziska Schlör |
Grabarz & Partner |
Account Manager |
| Jörg Nagel |
Grabarz & Partner |
Production |
| Judith Uhrlau |
Grabarz & Partner |
Agency Producer |
| Heiko Klauer |
IKEA Deutschland GmbH & Co. KG |
Marketing Manager |
| Eva Katharina Rücker |
IKEA Deutschland GmbH & Co. KG |
Marketing Co-ordinator |
Brief Explanation
Cities are getting bigger and bigger. And the bigger they get the smaller apartments become. But for IKEA that doesn’t mean furniture has to become smaller as well – just smarter. We let people experience this with an engaging outdoor idea: the Small Space Sitting City-Light-Posters. Specially built CLPs that transformed a well-known outdoor medium into something extraordinary and experienceable. And showed people that with smart ideas any space can be turned into a great place. Even limited advertising space. Because our posters were covered with a special, highly flexible fabric they invited passers-by to actually take a seat in a poster for the very first time. Set up at much-visited places all over Berlin, our ambient posters did not only promote IKEA’s furniture but proved that with smart ideas one can find room literally everywhere. Thus, thousands of people discovered space where no space was before.