| Title | LADOSHKI |
| Brand | SBERBANK RUSSIA |
| Product/Service | PAYMENT SERVICE “LADOSHKI” |
| Category |
C04. Ambient Use of Digital Technology |
|
Entrant
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Idea Creation
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Media Placement
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
PR
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
|
Production
|
BBDO RUSSIA GROUP Moscow, RUSSIA
|
Credits
| Semenov Dmitry |
BBDO Russia group |
Copywriter |
| Vtulkin Dmitry |
BBDO Russia group |
Art-director |
| Nikolay Megvelidze |
BBDO Russia group |
Chief Creative Officer |
| Vladlena Obukhova |
BBDO Russia group |
Managing Director |
| Maria Orlova |
BBDO Russia Group |
Account Director |
| Inga Raykova |
BBDO Russia group |
Account Manager |
| Maxim Dashkin |
BBDO Russia Group |
Chief TV Production Officer |
| Ekaterina Norsoyan |
BBDO Russia group |
Producer |
| Anna Lukonina |
BBDO Russia group |
Post production manager |
| Dmitriy Rubezhov |
BBDO Russia group |
Music producer |
| Kirill Kulygin |
BBDO Russia group |
Director TV Production Studio |
| Aleksandr Kireev |
BBDO Russia group |
Junior TV studio manager |
| Konstantin Usatov |
BBDO Russia group |
Design studio manager |
| Aleksandr Novoderezhkin |
BBDO Russia group |
Art-director |
| Eugenya Churbanova |
Sberbank Russia |
Brand Director |
| Elena Zemskaya |
JSC "UEC" |
product owner |
Brief Explanation
Sberbank has launched a technology of paying for lunches at school in a nice & playful way to avoid any kinds of grunge attitude, because it is important not to put pressure on kids. Thanks to “Ladoshki”, kids don’t need any cash or cards — all they need is their hand. All a kid needs to do is to hold his/her palm to the terminal at the school’s canteen.
One kid even said once: Now, I feel adult, even more than my parents! Cause they can’t use it!