| Title | LAND OF EMOJIS |
| Brand | SAMSUNG |
| Product/Service | SAMSUNG GALAXY |
| Category |
D03. Special Build |
|
Entrant
|
CHEIL WORLDWIDE Frankfurt, GERMANY
|
|
Idea Creation
|
CHEIL WORLDWIDE Frankfurt, GERMANY
|
Credits
| Roland Rudolf |
Cheil Worldwide Germany |
Chief Creative Officer |
| Joern Welle |
Cheil Worldwide Germany |
Executive Creative Director |
| Arnab Biswas |
Cheil Worldwide Germany |
Creative Director |
| Annika D'Ambrogio |
Cheil Worldwide Germany |
Senior Copywriter |
| Chris Druecks |
Cheil Worldwide Germany |
Senior Copywriter |
| Sonja Fritsch |
Cheil Worldwide Germany |
Art Director |
| Alexander Neusinger |
Cheil Worldwide Germany |
Art Director |
| Trang Le Thu |
Cheil Worldwide Germany |
Junior Art Director |
| Christoph Fischer |
Cheil Worldwide Germany |
Head of Development |
| Marco Heutink |
Cheil Worldwide Germany |
Senior UX Designer |
| Sebastian Staats |
Cheil Worldwide Germany |
Senior Developer |
| Cindy Steigerwald |
Cheil Worldwide Germany |
Senior Producer |
| Moritz Gillrath |
Cheil Worldwide Germany |
Agency Producer |
| Volker Selle |
Cheil Worldwide Germany |
Chief Executive Officer |
| Hong-Seuk Lim |
Cheil Worldwide Germany |
Business Director |
| Stefan Prilip |
Cheil Worldwide Germany |
Account Director |
| Roman Laufer |
Cheil Worldwide Germany |
Senior Director Public Relations |
| Jan Dörmann |
Cheil Worldwide Germany |
Senior Project Manager |
| Valentina Zehe |
Cheil Worldwide Germany |
Project Manager |
| Anna Mrass |
Cheil Worldwide Germany |
Project Manager |
Brief Explanation
By automatically turning selfies into individual emojis via a website and app, Samsung gathered Germans of all kinds around a literally iconic message of positivity. People started to use their own customized emojis sets, promoting diversity with every chat or post.
On the annual, national “Day of Germany Unity”, all of the user-generated emojis where brought together on the Brandenburg Gate in a spectacular light show, creating a new and powerful sign of diversity in Germany.