Title | SBERBANK NEIGHBORHOODS |
Brand | SBERBANK |
Product/Service | LOANS FOR SMALL BUSINESSES |
Category |
E02. Use of Ambient Outdoor |
Entrant
|
SBERBANK OF RUSSIA Moscow, RUSSIA
|
Idea Creation
|
GOOD Moscow, RUSSIA
|
Media Placement
|
DENTSU SMART Moscow, RUSSIA
|
Media Placement 2
|
SEGMENTO Moscow, RUSSIA
|
Production
|
HYPE PRODUCTION Moscow, RUSSIA
|
Additional Company
|
GOOD DATA NEW YORK, USA
|
Credits
Grisha Sorokin |
GOOD MOSCOW |
Executive Creative Director |
Grisha Sorokin |
GOOD MOSCOW |
Executive Creative Director |
Gleb Glonti |
GOOD MOSCOW |
Associate Creative Director |
Gleb Glonti |
GOOD MOSCOW |
Associate Creative Director |
Alevtina Kirsanova |
GOOD MOSCOW |
Agency Producer |
Vit Abrams |
GOOD MOSCOW |
Designer |
Holga Balina |
GOOD MOSCOW |
Designer |
Taras Sbibnev |
GOOD MOSCOW |
Designer |
Ivan Paschenko |
GOOD MOSCOW |
Agency Producer |
Brief Explanation
Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Suggestions are based on broad range of bank data. Local responses initiate an advertising campaign targeting suitable businesses. Messages are sent to all the bank’s business clients that fit the local need. Forecasting models are used to reach suitable entrepreneurs online.