REMOTE MASSAGES FOR ORGANIC COWS
| Title | REMOTE MASSAGES FOR ORGANIC COWS |
| Brand | BIO SUISSE |
| Product/Service | ORGANIC MILK |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
THJNK Zürich, SWITZERLAND
|
|
Idea Creation
|
THJNK Zürich, SWITZERLAND
|
Credits
| Alexander Jaggy |
thjnk Zürich AG |
Chief Creative Officer |
| Pablo Schencke |
thjnk Zürich AG |
Creative Director |
| Cornelia Hess |
thjnk Zürich AG |
Art Director |
| Andrea Bison |
thjnk Zürich AG |
Account Director |
| Mirjam Birrer |
thjnk Zürich AG |
Project Manager |
| Angela Cristofari |
thjnk Zürich AG |
Project Manager |
| Isabelle Akermann |
thjnk Zürich AG |
Planning Director |
| Melanie Schneider |
open up |
Partner |
| Katrin Schmitter |
open up |
PR Consultant |
| Ralf Brändli |
FRONT |
Technology Director |
| Peter Scherz |
delighted gmbh |
Set Constructer |
| Tobias Wanner |
delighted gmbh |
Set Constructer |
| Luc Kämpfen |
Ferrari Kämpfen |
Director |
| Yves Marchon |
Yves Marchon |
Filmmaker |
| Hastings |
Hastings |
Sound Studio |
| Peter Döbeli |
Konnex |
Owner |
| Marco Berto |
Konnex |
Media consultant |
| Kathalin Suppanz |
Konnex |
Media consultant |
Brief Explanation
Visitors to a Swiss shopping mall were able to massage dairy cows at the touch of a button using an oversized cattle brush on an organic farm 50 km away. In real time. The brush on the farm was activated when the button was pushed in the mall. Anyone pressing the button was rewarded with a free sample of organic milk from the cows by way of thanks. Make the cow happy. And in turn, the cow will make you happy.