| Title | MATERNITY WEAR FOR A 12-YEAR-OLD |
| Brand | PLAN INTERNATIONAL FINLAND |
| Product/Service | PLAN INTERNATIONAL FINLAND |
| Category |
E02. Use of Ambient Outdoor |
|
Entrant
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
Idea Creation 2
|
PLAN INTERNATIONAL FINLAND Helsinki, FINLAND
|
|
Media Placement
|
DAGMAR Helsinki, FINLAND
|
|
PR
|
HASAN & PARTNERS Helsinki, FINLAND
|
|
PR 2
|
THE HONEY PARTNERSHIP London, UNITED KINGDOM
|
|
Production
|
HASAN & PARTNERS Helsinki, FINLAND
|
| Anu Niemonen |
hasan & partners Oy |
Senior creative |
| Eka Ruola |
hasan & partners Oy |
Executive Creative Director |
| Tobias Wacker |
hasan & partners Oy |
Creative Director |
| Joel Lindgren |
hasan & partners Oy |
Creative |
| Bruno Leo Ribeiro |
hasan & partners Oy |
Creative |
| Paola Suhonen |
. |
Desingner and Director |
| Meeri Koutaniemi |
. |
Photographer |
| Leandro Righini |
Makefilms Oy |
DOP Lighting Cameraman |
| Marc Stevenson |
hasan & partners Oy / hasan motion |
Producer |
| Riikka Koistinen |
hasan & partners Oy |
Graphic Designer |
| Minna Lairi |
hasan & partners Oy |
Ad assistant |
| Pia Fri |
hasan & partners Oy |
Account manager |
| Kirsi Saloranta |
hasan & partners Oy |
Account Director |
| Jacob Gardner |
hasan & partners Oy / hasan motion |
. |
| Karri Komsi |
. |
. |
| Ville Lahti |
hasan & partners Oy / hasan motion |
Editor |
| Julius Koivistoinen |
. |
. |
| Mika Värtö |
. |
. |
| Tämer Mohsen |
hasan & partners Oy / hasan motion |
Head of integrated production |
| Niklas Harju |
hasan & partners Oy / hasan motion |
. |
| Eva Anttila |
Plan International Finland |
CX Lead – Marketing, Fundraising & Loyalty |
| Kirsi Mettälä |
Plan International Finland |
Marketing Director |
| Patricia Nangoyi |
Plan International |
Health Program Co-ordinator |
| Kambani Phiri |
Plan International |
Communications Officer |
| Lazarus Mwale |
Plan International |
Communications & Advocacy Manager |
| Saara Lehtonen |
hasan communications / hasan & partners Oy |
Communications manager |
| Mark Terry-Lush |
The Honey Partnership LLP |
Partner & managing director |
| Sarah Sheenan |
The Honey Partnership LLP |
. |
| Harriet Butterfield |
The Honey Partnership LLP |
Senior PR & social client executive |
| Luke Bristow |
The Honey Partnership LLP |
Client director |
Because every year 7 million under-aged girls become mothers, we decided to stress this horrible fact for western women with a theme they are already familiar with and launched a product collection the world shouldn’t need: Maternity wear for a 12-year-old. As a model of our campaign, we chose Fridah, a 12-year-old real Zambian pregnant girl and designed together with fashion designer six maternity outfits for kids. We borrowed the tonality from fashion advertising to our ads and in addition to our outdoor ads took over the windows of the main fashion street in Helsinki for two weeks with a fake shop that had text: Donate so that this shop doesn’t have to open its doors.