SAMSUNG LIFE CHANGER PARK

TitleSAMSUNG LIFE CHANGER PARK
BrandSAMSUNG ELECTRONICS FRANCE
Product/ServiceSAMSUNG GALAXY AND ITS ECOSYSTEM
Category D04. Live Advertising and Events
Entrant MAGIC GARDEN AGENCY Paris, FRANCE
Idea Creation MAGIC GARDEN AGENCY Paris, FRANCE
PR BURSON-MARSTELLER I&E Paris, FRANCE
Production MAGIC GARDEN AGENCY Paris, FRANCE
Credits
Name Company Position
Beatrix Mourer & Timothée Rignault (Magic Garden) / Nicolas Pailleur (Cheil Fran Magic Garden & Cheil France B. Mourer & N. Pailleux : Creative Director // T. Rignault : Art Director

Brief Explanation

We created a new world, where everything becomes possible : the world's first amusement park mixing reality and virtual reality. Moreover, we created a 360° UX digital platform www.samsunglifechanger.com gathering all the generated content.