| Title | THE CHANGING CATALOGUE |
| Brand | IKEA ITALY |
| Product/Service | CATALOGUE |
| Category |
D02. Small Scale Special Solutions |
|
Entrant
|
STV DDB Milan, ITALY
|
|
Idea Creation
|
STV DDB Milan, ITALY
|
|
Production
|
WITHSTAND Milan, ITALY
|
Credits
| Luca Cortesini |
DDB Group Italy |
Executive Creative Director |
| Michelangelo Cianciosi |
DDB Group Italy |
Executive Creative Director |
| Matteo Pozzi |
DDB Group Italy |
Client Creative Director |
| Samantha Scaloni |
DDB Group Italy |
Client Creative Director |
| Pierpaolo Bivio |
DDB Group Italy |
Art Director |
| Camilla Nani |
DDB Group Italy |
Copywriter |
| Davide Bergna |
DDB Group Italy |
Team Account |
| Azzurra Ricevuti |
DDB Group Italy |
Team Account |
| Davide Ferazza |
Withstand Film |
Executive Producer |
| Sara Benvenuto |
Withstand Film |
Producer |
| Yuri Tartari Pucci |
Withstand Film |
Production Director |
| BOM |
BOM |
Director |
| Luca Costantini |
freelance |
DOP |
| Marco Flaviani |
DDB Group Italy |
Art Director |
| Alessandro Monestiroli |
DDB Group Italy |
Copywriter |
Brief Explanation
The brand sent the new catalogue with one of the covers to almost 500,000 customers: 50,000 registered members received it in their letterbox, while over 360,000 were able to collect their copy from the brand’s 21 Italian stores.