ULTIMATE GIVING PLEASURE

Bronze Eurobest

Case Film

Presentation Image

ClientBMW GROUP RUSSIA
Category D02. Small Scale Special Solutions
TitleULTIMATE GIVING PLEASURE
Product/ServiceBMW AUTOMOBILE
Entrant FCB MOSCOW, RUSSIA
Idea Creation FCB MOSCOW, RUSSIA
Media Placement CARAT Moscow, RUSSIA
Additional Company HYPE PRODUCTION Moscow, RUSSIA
Credits
Name Company Position
Luis Dias FCB International Chief Creative Officer International
Eugene Radewych IPG Russia Chief Creative Officer IPG Russia
Daniele Pancetti FCB Moscow Executive Creative Director
Oleg Izosimov FCB Moscow Art Director
Dmitri Avdeenko FCB Moscow Senior Copywriter
Ekaterina Chernopazova FCB Moscow Art Director
Anna Obraztsova FCB Moscow Senior Copywriter
Shilpa Sinha FCB Moscow Head of Strategy
Maria Lebetskaya FCB Moscow Account Director
Maxim Kopyshev FCB Moscow Agency Producer

Brief Explanation

BMW treated its customers with the first exclusive free drive on new M11 Highway to city’s main airport. On social media BMW responded immediately to competitors’ owners. Social media posts were converted into printable BMW logostickers customisable for every premium car manufacturer’s badge. Customers could simply download these stickers, paste them on their car logos camouflaging their badges and drive through BMW tollbooth, absolutely free of charge.