Title | ULTIMATE GIVING PLEASURE |
Brand | BMW GROUP RUSSIA |
Product/Service | BMW AUTOMOBILE |
Category |
E02. Use of Ambient Outdoor |
Entrant
|
FCB MOSCOW, RUSSIA
|
Idea Creation
|
FCB MOSCOW, RUSSIA
|
Media Placement
|
CARAT Moscow, RUSSIA
|
Additional Company
|
HYPE PRODUCTION Moscow, RUSSIA
|
Credits
Luis Dias |
FCB International |
Chief Creative Officer International |
Eugene Radewych |
IPG Russia |
Chief Creative Officer IPG Russia |
Daniele Pancetti |
FCB Moscow |
Executive Creative Director |
Oleg Izosimov |
FCB Moscow |
Art Director |
Dmitri Avdeenko |
FCB Moscow |
Senior Copywriter |
Ekaterina Chernopazova |
FCB Moscow |
Art Director |
Anna Obraztsova |
FCB Moscow |
Senior Copywriter |
Shilpa Sinha |
FCB Moscow |
Head of Strategy |
Maria Lebetskaya |
FCB Moscow |
Account Director |
Maxim Kopyshev |
FCB Moscow |
Agency Producer |
Brief Explanation
BMW treated its customers with the first exclusive free drive on new M11 Highway to city’s main airport. On social media BMW responded immediately to competitors’ owners. Social media posts were converted into printable BMW logostickers customisable for every premium car manufacturer’s badge. Customers could simply download these stickers, paste them on their car logos camouflaging their badges and drive through BMW tollbooth, absolutely free of charge.