| Title | POLO SAFETY SHOOT |
| Brand | VOLKSWAGEN BELGIUM |
| Product/Service | NEW VOLKSWAGEN POLO |
| Category |
E02. Use of Ambient Outdoor |
|
Entrant
|
DDB BRUSSELS, BELGIUM
|
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Credits
| Peter Ampe |
DDB Brussels |
Creative Director |
| Frederic Zouag |
DDB |
Creative |
| Nicolas Gaspart |
DDB |
Creative |
| Jonathan D'Oultremont |
DDB |
Creative |
| Philippe Gerin |
DDB |
Strategic Planner |
| Sylvie De Couvreur |
DDB |
Account Director |
| Quentin Maryns |
DDB |
Client producer |
| Anneleen Vande Voorde |
DDB |
Account Executive |
| Brigitte Verduyckt |
DDB |
Art Buyer |
| Frederik Buyckx |
Frederik Buyckx |
Photography |
| Fish Eye |
Fish Eye |
Technical production |
| Benjamin Hiffe |
DDB |
DTP |
| Dagmar Duportail |
Breakfast Club |
Producer |
| Hans Michiels |
DDB |
Client Producer |
Brief Explanation
For the Polo Safety Shoot we let one of the new Polo’s equipped with our camera system drive around for a week to collect real-life pictures of people saved by the Polo. Those are the pictures we used to create our national outdoor campaign, resulting in a campaign shot by the Polo and featuring real people in the city.