| Title | A GROWING MESSAGE |
| Brand | THE SUSTAINABLE SEAS INITIATIVE |
| Product/Service | TOGETHER WITH SCIENTISTS, NGOS, POLITICIANS AND INDUSTRY, THE SUSTAINABLE SEAS I |
| Category |
D03. Special Build |
|
Entrant
|
KING Stockholm, SWEDEN
|
|
Idea Creation
|
KING Stockholm, SWEDEN
|
|
PR
|
POST STHLM Stockholm, SWEDEN
|
|
Additional Company
|
CROSBY Stockholm, SWEDEN
|
|
Additional Company 2
|
JCDECAUX SVERIGE Stockholm, SWEDEN
|
Credits
| Frank Hollingworth |
King |
Creative Director |
| Christoffer Dymling |
King |
Copywriter |
| Emelie Jinhee Johnsson |
King |
Art Director |
| Axel Lokrantz Månsson |
King |
Art Director |
| Sunit Mehrotra |
King |
CEO |
| Peter Preisler |
King |
Account Director |
| Lena Ivarsson |
King |
Account Manager |
| Bo Svefors |
The Sustainable Seas Initiative |
Advertiser Supervisor |
| Lena Kautsky |
Stockholms Universitet |
Professor emeritus |
| Carl August Savgård |
Digital Production |
Producer |
| David Jurio |
Radar Communication |
Art Director |
| Tobbe Christell |
Havelle |
Innovative Billboard Advertising |
Brief Explanation
We filled a billboard with water from the Baltic Sea and placed it in front of the Swedish parliament. As expected, just like in the Baltic Sea, algae started blooming in the billboard. Because of this our message grew stronger every day during the 11 days the billboard was up. In the end the oxygen in the water in the billboard had been suck out by the algeas, leaving a green gooey substances. Which is exactly what happens in the Baltic Sea every summer.