SEVEN X’S IS ALL IT TAKES
| Title | SEVEN X’S IS ALL IT TAKES |
| Brand | SVENSKA SPEL |
| Product/Service | VIKINGLOTTO, A NORDIC LOTTERY WITH JACKPOTS UP TO 30 MILLION €. |
| Category |
C01. Static Digital Billboards / Posters |
|
Entrant
|
KING Stockholm, SWEDEN
|
|
Idea Creation
|
KING Stockholm, SWEDEN
|
Credits
| Axel Lokrantz Månson |
King |
Art Director |
| Christoffer Dymling |
King |
Copywriter |
| Pernilla Berg |
King |
Account Director |
| Åsa Slättegård |
King |
Account Manager |
| Calle Cassel |
King |
Graphic Designer |
| Frank Hollingworth |
King |
Creative Director |
| Sunit Mehrotra |
King |
CEO |
| Tomas Lindell |
Rithuset |
Illustrator |
| Major Briggs |
Major Briggs |
Animation |
Brief Explanation
In these ads, we see a lottery ticket where someone has checked their seven lucky numbers. The numbers are connected by lines that form different things you could buy if you win.
The headlines reads “Seven X’s is all it takes”.