Title	TWIN PEAKS EXPERIENCE
Brand	SKY ITALY
Product/Service	TWIN PEAKS TV SERIES
Category	D04. Live Advertising and Events
Entrant	SKY ITALIA Milan, ITALY
Idea Creation	SKY ITALIA Milan, ITALY
Idea Creation 2	M&C SAATCHI Milan, ITALY
Media Placement	SKY ITALIA Milan, ITALY
Production	SKY ITALIA Milan, ITALY
Production 2	H FILMS Milan, ITALY

Name	Company	Position
Cristina Sangiorgi	Sky Italy	Executive Producer
Luca Scotto di Carlo	M&C Saatchi	Partner
Vincenzo Gasbarro	M&C Saatchi	Partner
Daniele Dionisi	M&C Saatchi	Creative Director
Paolo Perrone	M&C Saatchi	Creative Director
Paola Marella	M&C Saatchi	Copywriter
Giuseppina Iaccarino	M&C Saatchi	Copywriter
Claudio La Ragione	M&C Saatchi	Art Director
Massimo Capucci	M&C Saatchi	Head of Planning
Sabrina Montemurro	M&C Saatchi	Account
Roberta Aiello	M&C Saatchi	Account
Marta Pettenuzzo	M&C Saatchi	Account
Martina Colombo	M&C Saatchi	Account
Federico Fornasari	M&C Saatchi	Production Director
Daniela Cattaneo	H Film	Director
Elisa Abba	H Film	Producer

Brief Explanation

The TwinPeaks Experience is a live-full-immersive event created to involve every sense, from auditive to vision, of the audience. In the occasion of the World TV Premiere of TwinPeaks-The Return, we aimed to recall the major atmospheres and feelings of the cult series and to raise the interest for the upcoming new one, 25 year later, even to the new generations of viewers! The LIVE included: - Twin Peaks Live Piano Concert (Badalamenti's Score); - A Marathon of all episodes; - A Cafeteria Menu with Damn Good coffee and Cherry Pie; - A sensorial Experience for very small groups, in order to deliver the best emotional result. All night long, in parallel with the Series Marathon, we created a Walk&Sound Tour throughout a misty, evocative, hotel corridor. At the end of it, people could enter a fully reconstructed Red Room, with a pianist playing the major theme of the Score.