ROSHE 2 VR: NEW PERSPECTIVE
| Title | ROSHE 2 VR: NEW PERSPECTIVE |
| Brand | NIKE |
| Product/Service | NIKE |
| Category |
C05. Ambient Experiential & Immersive Digital |
|
Entrant
|
180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
|
|
Idea Creation
|
180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
|
|
Production
|
180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
|
Credits
| Mikołaj Sadowski |
180heartbeats + JUNG v MATT |
CHIEF CREATIVE OFFICER & PARTNER |
| Bartłomiej Walczuk |
180heartbeats + JUNG v MATT |
Creative Director |
| Adam Caban |
180heartbeats + JUNG v MATT |
Art Director / Design |
| Ignacy Ostrowski |
180heartbeats + JUNG v MATT |
Art Director |
| Bartosz Grędysa |
180heartbeats + JUNG v MATT |
Copywriter |
| Małgorzata Garapich |
180heartbeats + JUNG v MATT |
Copywriter |
| Jan Wachowski |
180heartbeats + JUNG v MATT |
Motion Designer |
| Magdalena Kozanowska |
180heartbeats + JUNG v MATT |
Account Director |
| Marcin Dworucha |
F25 |
Producer |
| Monika Wagner |
F25 |
Producer |
| Szymon Gregorczyk |
180heartbeats + JUNG v MATT |
Technology Director |
| Adrian Siulik |
180heartbeats + JUNG v MATT |
Developer |
| Piotr Skwira |
180heartbeats + JUNG v MATT |
Developer |
| Justyna Brocławik |
Nike |
Client |
| Jędrzej Jędrzejewski |
Nike |
Client |
Brief Explanation
Our influencers, well known rapper Piotr "Vienio" Wi?c?awski and Katarzyna Wolska, a trainer partnered with Nike brand, prepared a virtual tour for the campaign's audience, presenting their personal view of Warsaw, which everyone could walk through a dedicated website www.perspektywamiasta.pl on desktop PC or mobile. Additionally, each of the recipients of the action could take part in a real walk with his idols as well as a final event, during which they could face a VR challenge with a real trampoline. The VR experience was to jump on the trampoline and reach above the Warsaw horizon. Of course everything in 360 degrees. To do so, players had to find the number "2" and keep their eyesight on it for 2 seconds. Every success was an ever-growing leap on the trampoline with the final one allowing for a virtual flight over Warsaw and then a return to the ground.