| Title | HUGENDUBEL SMARTBON |
| Brand | H. HUGENDUBEL GMBH & CO. KG |
| Product/Service | HUGENDUBEL SMARTBON |
| Category |
D02. Small Scale Special Solutions |
|
Entrant
|
INTERONE München, GERMANY
|
|
Idea Creation
|
INTERONE München, GERMANY
|
|
Production
|
INTERONE München, GERMANY
|
Credits
| Anna-Katharina Pelzel |
Interone BBDO |
Account Manager |
| Christina Rasp |
Interone BBDO |
Creative Director |
| Marco Schuster |
Interone BBDO |
Programmer |
| Matthias Ragossnig |
Interone BBDO |
Art Director |
| Dominik Schneck |
Interone BBDO |
Copywriter |
| Shin Oh |
Interone BBDO |
General Creative Director |
| Gregor Myszor |
Interone BBDO |
Creative Director |
Brief Explanation
Hugendubel, a small, family owned bookstore chain from Bavaria, sells thousands of books every day in their retail shops. But unfortunately, customers are too casual when it comes to online shopping. That’s why we conveyed the benefits of digital data for the offline world using a medium that reaches every customer – their sales receipt. Whenever a shopper purchases a book, our software is able to recommend relevant books – just like in an online shop. An extract from this recommendation is then printed on the sales receipt. This gives the reader an immediate first impression of the recommended title. Additionally, a QR code leads directly to the item in question in the Hugendubel online shop, making it easy for customers to make another purchase.