MUSEUM OF TECHNOLOGY - IN THE SHADOW OF MEN
| Title | MUSEUM OF TECHNOLOGY - IN THE SHADOW OF MEN |
| Brand | MUSEUM OF TECHNOLOGY VIENNA |
| Product/Service | SPECIAL GUIDED TOUR ABOUT WOMAN IN SCIENCE |
| Category |
E01. Use of Adapted Billboards / Posters |
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Entrant
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WIEN NORD Vienna, AUSTRIA
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Idea Creation
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WIEN NORD Vienna, AUSTRIA
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Credits
| Bernd Wilfinger |
WIEN NORD Werbeagentur GmbH |
Creative Director |
| Edmund Hochleitner |
WIEN NORD Werbeagentur GmbH |
Creative Director |
| Georg Rernboeck |
WIEN NORD Werbeagentur GmbH |
Art Director |
| Judith Kroisleitner |
WIEN NORD Werbeagentur GmbH |
Illustrator |
| Judith Kroisleitner |
WIEN NORD Werbeagentur GmbH |
Illustrator |
| Leopold Kreczy |
WIEN NORD Werbeagentur GmbH |
Copywriter |
| Philip Jaecklein |
WIEN NORD Werbeagentur GmbH |
Agency Producer |
| Philipp Schoenauer |
Philipp Schoenauer |
Photographer |
| Stella Biehal-Vidmar |
WIEN NORD Werbeagentur GmbH |
Account Director |
| Philipp Dohnal |
WIEN NORD Werbeagentur GmbH |
Account Manager |
| Markus Mazuran |
WIEN NORD Werbeagentur GmbH |
Account Executive |
| Barbara Pandey |
Museum of Technology Vienna |
Marketing Director |
| Hermann Tragner |
Museum of Technology Vienna |
Marketing Manager |
Brief Explanation
IDEA
Simple paper has been folded and fixed into a street poster site. Due to the installed light, the paper casts a shadow showing a woman’s profile. A little tear in the paper shapes the eyelashes and emphasizes the femininity of the face.
TEXT/EXPLANATION
In 1945 Otto E. Hahn was awarded the Nobel Prize in chemistry.
Lise Meitner was not even mentioned.
(Subline)
In the shadow of men: women in science.
Special guided tour on International Women's Day.
March 8th 2017, 4 p.m.
SITUATION
Women in science have far too often been deprived of their recognition. To put their achievements into the spotlight, the Museum of Technology Vienna dedicated a special guided tour to these women on March 8th 2017, the International Women’s Day.