Title | WALK FOR LIFE |
Brand | AIDS-HILFE FRANKFURT |
Product/Service | WALK FOR LIFE CHARITY RUN |
Category |
D03. Special Build |
Entrant
|
McCANN Frankfurt, GERMANY
|
Idea Creation
|
McCANN Frankfurt, GERMANY
|
Idea Creation 2
|
MRM//McCANN Frankfurt, GERMANY
|
Media Placement
|
McCANN Frankfurt, GERMANY
|
Media Placement 2
|
MRM//McCANN Frankfurt, GERMANY
|
PR
|
McCANN Frankfurt, GERMANY
|
PR 2
|
MRM//McCANN Frankfurt, GERMANY
|
Production
|
MRM//McCANN Frankfurt, GERMANY
|
Production 2
|
DROPOUT-FILMS Mainz, GERMANY
|
Additional Company
|
AIDS-HILFE FRANKFURT E.V., GERMANY
|
Sebastian Hardieck |
McCANN Worldgroup Germany |
Chief Creative Officer |
Martin Biela |
MRM//McCANN |
Executive Creative Director |
Thomas Dempewolf |
MRM//McCANN |
Group Creative Director |
Thomas Auerswald |
McCANN Worldgroup Germany |
Creative Director |
Olaf Haarsma |
MRM//McCANN |
Creative Director |
Sandra Schaus |
MRM//McCANN |
Art Director |
Jan-David Winter |
MRM//McCANN |
Apprentice Creative |
Jan Portz |
MRM//McCANN |
Creative Director |
Danijel Beljan |
MRM//McCANN |
Creative Technologist |
Thomas Kochwasser |
MRM//McCANN |
Senior Social Media Strategist |
Katharina Potgieter |
MRM//McCANN |
Social Media Manager |
Jerome Cholet |
McCANN Worldgroup Germany |
PR & Communications Director |
Steffen Pferr |
McCANN Worldgroup Germany |
Event Manager |
Farina Bubert |
MRM//McCANN |
Account Manager |
Timo Hormel |
McCANN Worldgroup Germany |
Project Manager |
Rebecca Schuster |
McCANN Worldgroup Germany |
Trainee PR & Communications |
Leonie Schliesske |
McCANN Worldgroup Germany |
Trainee PR & Communications |
Uwe Pieper |
McCANN Worldgroup Germany |
Booth Builder |
Dirk Doerrhoefer |
McCANN Worldgroup Germany |
Booth Builder |
Vincent Brod |
Vincent Brod Photography |
Photographer |
Daniel Seideneder |
dropout-films |
Director |
Wolf-Tassilo Sack |
dropout-films |
Executive Producer |
Justin Peach |
dropout-films |
DOP Lighting Cameraman |
Maren Rudolph |
dropout-films |
DOP Lighting Cameraman |
Anika Auerswald |
dropout-films |
Editor |
Michelle Meier |
dropout-films |
Editor |
The Insight: Young people are interested in sneakers and sports. So before starting this year’s “Lauf für mehr Zeit” (Walk for Life) charity run in Germany, the AIDS foundation came up with the idea of opening up a shoe store in one of Europe’s biggest malls. But this store never sold a single shoe. Instead it presented shoes that were old and worn, and each pair told a story about people affected by HIV or AIDS. These personal tales were unlocked via the visitors’ mobile phones, and were gathered together on the Walk for Life website. This became a powerful storytelling medium that compelled people to engage with an uncomfortable topic and motivated them to participate in the “Lauf für mehr Zeit”.