THE DREAM CRADLE

TitleTHE DREAM CRADLE
BrandRENAULT
Product/ServiceDREAM CRADLE
Category D04. Live Advertising and Events
Entrant RENAULT Paris, FRANCE
Idea Creation PUBLICIS ITALY Milan, ITALY
Idea Creation 2 PUBLICIS BUENOS AIRES, ARGENTINA
Idea Creation 3 PUBLICIS CONSEIL Paris, FRANCE
PR PUBLICIS ITALY Milan, ITALY
Credits
Name Company Position
Renault / Renault Latin America / Renault Corporate Renault advertiser
Publicis Argentina, Publicis Italy, Publicis Conseil Publicis Argentina, Publicis Italy, Publicis Conseil Agencies
Juan Marcelo de Carlo. / Noel Castillo / Eugenia Guerra / Eric Pasquier Renault Latin America Advertising and Digital Mktg Mgr / Advertising and Media Coordinator / Digital Marketing and CRM Coo
Fabio Mazía / Ignacio Jardon, Paula Kozub Publicis Argentina ECD / Creative Director
Ivan Pinzón / Sebastian Taruella Publicis Argentina Regional Account Director / Agency Producer
Landia / Adrian D´Amario / Diego Dutil Landia Production Company / Executive producer / Producer
Shannon, Agustin Carbonere xx Directors
Papa Music Papa Music Music
Elisabeth Leriche / Enrica Bellomo Renault Italy Advertising, Digital and CRM Manager / Advertising Executive
Bruno Bertelli Publicis Italy Global Chief Creative Officer Publicis WW and CEO
Cristiana Boccassini / Francesco Martini, Alessandro Izzillo Publicis Italy ECD / CD
Eddy Guimaraes / Emanuele Viora / Bela Ziemann / Giulia Atzori Publicis Italy Associate CD & AD / Associative CD & Copywriter / Strategic Planner / TV Producer
Daniela Di Maio, Ilaria Lorenzetti, Benedetta Virga, Giulia Claris Ratti Publicis Italy Client Service Team
Lorenzo Cefis / Nicole Lord / Stuart Greenwald and Alice Baragetti Production Filmmaster Productions Executive Producer / Producer / Editors
Davide Gentile / Luca Costantini e Fabio Casati Production Filmmaster Productions Régie / DOP
Bastien Schupp / Carine Gailliez / Giovanni Costa / Mathilde Chaise Renault Corporate VP - Global Brand Strategy and Marketing Communications / Content & Media Director / Brand advertis
Marcelo Vergara / Patrick Lara PUBLICIS CONSEIL WW CD Renault and ECD, Publicis Conseil / WW Account Director Renault and Managing Director, Publici
Charlotte Baudry, Adrien Dumont, Benjamin Taïeb PUBLICIS CONSEIL Client Service Team

Brief Explanation

During Milan Design Week, Renault and Chicco displayed The Dream Cradle for the first time in a Showroom. People could have a close look at the product and fill the online form on dreamcradle.it to receive information about the pre-order.