ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS
| Title | ROBOTIC CAMERAS CAPTURE FAN EMOTIONS AT LIVE EVENTS |
| Brand | SNAPTIVITY |
| Product/Service | SNAPTIVITY |
| Category |
C05. Ambient Experiential & Immersive Digital |
|
Entrant
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R/GA LONDON, UNITED KINGDOM
|
|
Idea Creation
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R/GA LONDON, UNITED KINGDOM
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Idea Creation 2
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SNAPTIVITY London, UNITED KINGDOM
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Credits
| Robert Northam |
R/GA London |
Creative Director, Visual Design |
| Rosie Flood |
R/GA London |
Producer |
| Jessica Ryde |
R/GA London |
Senior Consultant |
| Ed Steadman |
R/GA London |
Junior Video Editor |
| Martin Spurway |
R/GA London |
Senior Experience Designer |
| Julen Saenz |
R/GA London |
Visual Designer |
| James Temple |
R/GA London |
EVP Chief Creative Officer EMEA |
| Nicolas Olivieri |
R/GA Ventures |
Senior Director of Programs |
| Matt Webb |
UK Accelerator |
Managing Director IoT |
| Lisa Ritchie |
R/GA Ventures |
Program Director |
| Chloe Cronyn |
R/GA London |
Content Producer |
Brief Explanation
In sports stadiums around the world, including Wembley, Twickenham and eight FIFA 2018 World Cup host stadiums, we are transforming the way that teams and sponsors connect with fans. By capturing candid fan reactions at live events, instead of photographing the action on the pitch, we are enhancing the way that fans keep memories, watch the match and share experiences. Our in-stadium sensors feed our AI during live matches to predict when and where the next big audience reaction will happen, and set the cameras snapping.The photos - targeted down to the seat number - are enhanced by dynamic, contextual content, enhancing every unique moment of sports drama with the right message. This relevance encourages sharing with fan communities on social media.We deliver a genuine and memorable way for teams and sponsors to be part of fans’ live sport experiences while keeping fans glued to the pitch, not their smartphones.