Title	THE FIELD REPORT
Brand	INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
Product/Service	INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD)
Category	D03. Special Build
Entrant	WEBER SHANDWICK London, UNITED KINGDOM
Idea Creation	WEBER SHANDWICK London, UNITED KINGDOM
Media Placement	WEBER SHANDWICK London, UNITED KINGDOM
PR	WEBER SHANDWICK London, UNITED KINGDOM
Production	WEBER SHANDWICK London, UNITED KINGDOM

Name	Company	Position
James Nester	Weber Shandwick	ECD
Luke Walker	Weber Shandwick	Creative Director
Indy Selvarajah	Weber Shandwick	Creative Director
Brian Tjugum	Weber Shandwick	Executive Vice President
Bella Davies-Heard	Weber Shandwick	Associate Director
Laetitia Laporte	Weber Shandwick	Manager
Scott Jackson	Weber Shandwick	Executive Producer
Claire Proudfoot	Weber Shandwick	Senior Creative Producer
David Ranson	Weber Shandwick	Director of Photography & Editor
Adam Wilkes	Weber Shandwick	Graphics
Rob Chan	Weber Shandwick	Graphics
Amber Brown	Weber Shandwick	Production Coordinator
Tom Casling	Weber Shandwick	Designer
James Heer	International Fund for Agricultural Development	Senior Communications Officer and Team Leader
Simona Siad	International Fund for Agricultural Development	Communications Officer,Campaigns and Branding

Brief Explanation

We needed to send a big, convincing message to Government policy makers that Agricultural communities are the world's most vital investment. Data compiled by IFAD, The International Fund for Agricultural Development, outlined some persuasive numbers. So armed with these statistics – and the help of a group of farmers and villagers from Kasama, Zambia – we set out to tell the world. 60 local farmers, 2km of measuring twine, 2 tonnes of agricultural lime, 2 oxen, 3 days of hard work, 1 investment report... like no other. Carved into the very land that farmers use to feed their communities. A message to policy makers and to the world that secured global coverage.