Title | THE FIELD REPORT |
Brand | INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) |
Product/Service | INTERNATIONAL FUND FOR AGRICULTURAL DEVELOPMENT (IFAD) |
Category |
E02. Use of Ambient Outdoor |
Entrant
|
WEBER SHANDWICK London, UNITED KINGDOM
|
Idea Creation
|
WEBER SHANDWICK London, UNITED KINGDOM
|
Media Placement
|
WEBER SHANDWICK London, UNITED KINGDOM
|
PR
|
WEBER SHANDWICK London, UNITED KINGDOM
|
Production
|
WEBER SHANDWICK London, UNITED KINGDOM
|
Credits
James Nester |
Weber Shandwick |
ECD |
Luke Walker |
Weber Shandwick |
Creative Director |
Indy Selvarajah |
Weber Shandwick |
Creative Director |
Brian Tjugum |
Weber Shandwick |
Executive Vice President |
Bella Davies-Heard |
Weber Shandwick |
Associate Director |
Laetitia Laporte |
Weber Shandwick |
Manager |
Scott Jackson |
Weber Shandwick |
Executive Producer |
Claire Proudfoot |
Weber Shandwick |
Senior Creative Producer |
David Ranson |
Weber Shandwick |
Director of Photography & Editor |
Adam Wilkes |
Weber Shandwick |
Graphics |
Rob Chan |
Weber Shandwick |
Graphics |
Amber Brown |
Weber Shandwick |
Production Coordinator |
Tom Casling |
Weber Shandwick |
Designer |
James Heer |
International Fund for Agricultural Development |
Senior Communications Officer and Team Leader |
Simona Siad |
International Fund for Agricultural Development |
Communications Officer,Campaigns and Branding |
Brief Explanation
We needed to send a big, convincing message to Government policy makers that Agricultural communities are the world's most vital investment.
Data compiled by IFAD, The International Fund for Agricultural Development, outlined some persuasive numbers.
So armed with these statistics – and the help of a group of farmers and villagers from Kasama, Zambia – we set out to tell the world.
60 local farmers, 2km of measuring twine, 2 tonnes of agricultural lime, 2 oxen, 3 days of hard work, 1 investment report... like no other.
Carved into the very land that farmers use to feed their communities. A message to policy makers and to the world that secured global coverage.