| Title | MEET THE MEAT |
| Brand | THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION |
| Product/Service | THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION |
| Category |
E02. Use of Ambient Outdoor |
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Entrant
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M&C SAATCHI TEL AVIV Herzliya, ISRAEL
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Idea Creation
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M&C SAATCHI TEL AVIV Herzliya, ISRAEL
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Media Placement
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M&C SAATCHI TEL AVIV Herzliya, ISRAEL
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Production
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M&C SAATCHI TEL AVIV Herzliya, ISRAEL
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Credits
| TZUR GOLAN |
M&C SAATCHI TEL AVIV |
Chief Creative Officer |
| Hagai Shalev |
M&C SAATCHI TEL AVIV |
Creative Director |
| Barak Harshalom |
M&C SAATCHI TEL AVIV |
Copywriter |
| Anati Oshri |
M&C SAATCHI TEL AVIV |
Art Director |
| Karin Gross |
M&C SAATCHI TEL AVIV |
Art Director |
Brief Explanation
MEET THE MEAT - The Pop-up food truck that offers Women's Meat sandwiches
to highlight a simple message: Women are not a product for consumption. The pop-up ‘food’ truck travel from Tel Aviv to Jerusalem and parked opposite the Israeli Parliament, the Knesset plaza, communicating the simple message: Women are not a product for consumption. The “Women's Meat” sandwiches called "Breast Amal" and "Ribs of Yael" are packaged into brown paper bags and contain real life stories of women engaged in prostitution.