Title | MEET THE MEAT |
Brand | THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION |
Product/Service | THE TASK FORCE ON HUMAN TRAFFICKING AND PROSTITUTION |
Category |
E02. Use of Ambient Outdoor |
Entrant
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Idea Creation
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Media Placement
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Production
|
M&C SAATCHI TEL AVIV Herzliya, ISRAEL
|
Credits
TZUR GOLAN |
M&C SAATCHI TEL AVIV |
Chief Creative Officer |
Hagai Shalev |
M&C SAATCHI TEL AVIV |
Creative Director |
Barak Harshalom |
M&C SAATCHI TEL AVIV |
Copywriter |
Anati Oshri |
M&C SAATCHI TEL AVIV |
Art Director |
Karin Gross |
M&C SAATCHI TEL AVIV |
Art Director |
Brief Explanation
MEET THE MEAT - The Pop-up food truck that offers Women's Meat sandwiches
to highlight a simple message: Women are not a product for consumption. The pop-up ‘food’ truck travel from Tel Aviv to Jerusalem and parked opposite the Israeli Parliament, the Knesset plaza, communicating the simple message: Women are not a product for consumption. The “Women's Meat” sandwiches called "Breast Amal" and "Ribs of Yael" are packaged into brown paper bags and contain real life stories of women engaged in prostitution.