Title	BABYLON BERLIN - WELCOME TO DIVERCITY!
Brand	SKY DEUTSCHLAND FERNSEHEN GMBH & CO. KG / MEDIENALLEE 26 /85774 UNTERFÖHRING
Product/Service	TV SERIES CAMPAIGN
Category	F01. Integrated Campaign led by Outdoor
Entrant	SKY CREATIVE SERVICES Unterföhring, GERMANY
Idea Creation	SKY CREATIVE SERVICES Unterföhring, GERMANY

Name	Company	Position
Andreas Lechner & Cosimo Moeller	SKY Creative	Executive Creative Directors
Daniela Kuehn	Sky Creative	VP Design
Anne Sturm	Sky Creative	Art Direction
Claudio Keleminic	Sky Creative	Head of Conception
Silke Kirmeier & Patrick Leshoff	Sky Creative	Campaign Management
Ariana Saita	Sky Germany	SVP Marketing
Stephan Kasten	Sky Creative	Senior Producer
Udo Schuetz	Sky Creative	VP On Air Promotion
Joachim Gern	Joachim Gern	Photography
Max Daniel	Sky Creative	Head of Print

Brief Explanation

To increase the impact of our campaign, we selected provocative images of the series' characters and underlined our campaign with statements which create debate. We wanted to cause attention at any price and generate a reaction. To stress this fact, we deliberately launched our campaign in more conservative environments and media.