EARTH7. THE SPACE ROVER DESTINED FOR EARTH

TitleEARTH7. THE SPACE ROVER DESTINED FOR EARTH
BrandS7 AIRLINES
Product/ServiceS7 AIRLINES
Category C05. Ambient Experiential & Immersive Digital
Entrant ISD GROUP Kiev, UKRAINE
Idea Creation WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
PR WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Production ISD GROUP Kiev, UKRAINE
Production 2 KA.KA.HA London, UNITED KINGDOM
Additional Company ISD GERMANY Hamburg, GERMANY
Credits
Name Company Position
Eric Quennoy Wieden+Kennedy Amsterdam Executive Creative Director
Mark Bernath Wieden+Kennedy Amsterdam Executive Creative Director
Joe Burrin Wieden+Kennedy Amsterdam Creative Director
Evgeny Primachenko Wieden+Kennedy Amsterdam Creative Directors
Teresa Montenegro Wieden+Kennedy Amsterdam Art Director
Gustav von Platen Wieden+Kennedy Amsterdam Interactive Designer
Jake Barnes Wieden+Kennedy Amsterdam Copywriter
Annika Taneja Wieden+Kennedy Amsterdam Copywriter
Kelsie Van Deman Wieden+Kennedy Amsterdam Head of Interactive Production
Martin Weigel, Alexandre Janneau Wieden+Kennedy Amsterdam Planner
Clare Pickens Wieden+Kennedy Amsterdam Group Account Director
Jorge Fesser Wieden+Kennedy Amsterdam Account Director
Yulia Prokhorova Wieden+Kennedy Amsterdam Account Manager
Lizzie Murray Wieden+Kennedy Amsterdam Head of Studio
Cory Chonko Wieden+Kennedy Amsterdam Project Manager
Kacey Kelley Wieden+Kennedy Amsterdam Business Affairs
Viktor Shkurba ISD Group Creative Director
Mikhael Traverse ISD Group UX Director
Alexander Savin ISD Group Technical Director
Andrew Sergeev ISD Group Head of Development
Dmitriy Myshnev ISD Group Head of Engineering
Olha Muzychenko, Svitlana Mironchuk, Natalia Tachinskaya, Ilona Lutsenko, Alexan ISD Group Producers
Max Hurov, Egor Tatarenko, Zakhar Kozoliy, Aleksei Komarov, Vladimir Veshtak ISD Group Designers
Ihor Tulub, Anton M. Viktorovich ISD Group Tech Creative
Marina Petrenko, Daniil Kurbatov ISD Group Film Producers
Nikita Kuzmenko, Yan Kasyanov, Dmitriy Stupin ISD Group Director of Photography
Joe Roberts Freelancer Director
Job Kraaijeveld Freelancer Director Of Photography
Pavel Ananich Freelancer Producer
Benjamin Putland Freelancer Editor

Brief Explanation

EARTH7 interactive experience enabled people to pilot the unique space rover and explore a remote desert 5000 km away. While sitting in front of a huge screen with EARTH7 livestream, participants were able to play AR game and remotely control the 75kg aluminium machine by just a flick of the wrist. Each pilot had a mission to find 3 samples of life on Earth: from jamón to skiing. The collectables were rendered dynamically over live video and placed according to the rover GPS data. Voice of Mission Control Center guided every pilot to complete the mission. Each participant driving the rover had the opportunity to win return tickets to any S7 destination worldwide. Entering the location people would instantly get into the EARTH7 Mission Control Center. 72 sq.m. of futuristic, spaceship-like experience zone. Sound design created a deep space atmosphere and a specially crafted chair provided planetary rover pilot experience.