Eric Quennoy |
Wieden+Kennedy Amsterdam |
Executive Creative Director |
Mark Bernath |
Wieden+Kennedy Amsterdam |
Executive Creative Director |
Joe Burrin |
Wieden+Kennedy Amsterdam |
Creative Director |
Evgeny Primachenko |
Wieden+Kennedy Amsterdam |
Creative Directors |
Teresa Montenegro |
Wieden+Kennedy Amsterdam |
Art Director |
Gustav von Platen |
Wieden+Kennedy Amsterdam |
Interactive Designer |
Jake Barnes |
Wieden+Kennedy Amsterdam |
Copywriter |
Annika Taneja |
Wieden+Kennedy Amsterdam |
Copywriter |
Kelsie Van Deman |
Wieden+Kennedy Amsterdam |
Head of Interactive Production |
Martin Weigel, Alexandre Janneau |
Wieden+Kennedy Amsterdam |
Planner |
Clare Pickens |
Wieden+Kennedy Amsterdam |
Group Account Director |
Jorge Fesser |
Wieden+Kennedy Amsterdam |
Account Director |
Yulia Prokhorova |
Wieden+Kennedy Amsterdam |
Account Manager |
Lizzie Murray |
Wieden+Kennedy Amsterdam |
Head of Studio |
Cory Chonko |
Wieden+Kennedy Amsterdam |
Project Manager |
Kacey Kelley |
Wieden+Kennedy Amsterdam |
Business Affairs |
Viktor Shkurba |
ISD Group |
Creative Director |
Mikhael Traverse |
ISD Group |
UX Director |
Alexander Savin |
ISD Group |
Technical Director |
Andrew Sergeev |
ISD Group |
Head of Development |
Dmitriy Myshnev |
ISD Group |
Head of Engineering |
Olha Muzychenko, Svitlana Mironchuk, Natalia Tachinskaya, Ilona Lutsenko, Alexan |
ISD Group |
Producers |
Max Hurov, Egor Tatarenko, Zakhar Kozoliy, Aleksei Komarov, Vladimir Veshtak |
ISD Group |
Designers |
Ihor Tulub, Anton M. Viktorovich |
ISD Group |
Tech Creative |
Marina Petrenko, Daniil Kurbatov |
ISD Group |
Film Producers |
Nikita Kuzmenko, Yan Kasyanov, Dmitriy Stupin |
ISD Group |
Director of Photography |
Joe Roberts |
Freelancer |
Director |
Job Kraaijeveld |
Freelancer |
Director Of Photography |
Pavel Ananich |
Freelancer |
Producer |
Benjamin Putland |
Freelancer |
Editor |
EARTH7 interactive experience enabled people to pilot the unique space rover and explore a remote desert 5000 km away. While sitting in front of a huge screen with EARTH7 livestream, participants were able to play AR game and remotely control the 75kg aluminium machine by just a flick of the wrist. Each pilot had a mission to find 3 samples of life on Earth: from jamón to skiing. The collectables were rendered dynamically over live video and placed according to the rover GPS data. Voice of Mission Control Center guided every pilot to complete the mission. Each participant driving the rover had the opportunity to win return tickets to any S7 destination worldwide.
Entering the location people would instantly get into the EARTH7 Mission Control Center. 72 sq.m. of futuristic, spaceship-like experience zone. Sound design created a deep space atmosphere and a specially crafted chair provided planetary rover pilot experience.