Title	ELECTRIC CITY
Brand	INNOGY POLSKA
Product/Service	INNOGY POLSKA
Category	D03. Special Build
Entrant	180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Idea Creation	180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Production	180HEARTBEATS+JUNG VON MATT Warsaw, POLAND

Name	Company	Position
Mikołaj Sadowski	180heartbeats + JUNG v MATT	CHIEF CREATIVE OFFICER & PARTNER
Bartłomiej Walczuk	180heartbeats + JUNG v MATT	Creative Director
Agata Tomaszewska	180heartbeats + JUNG v MATT	Copywriter
Agnieszka Wójcik	180heartbeats + JUNG v MATT	Account Executive
Marek Zawada	180heartbeats + JUNG v MATT	Experiential Director
Łukasz Deoniziak	180heartbeats + JUNG v MATT	Event Manager
Szymon Gregorczyk	180heartbeats + JUNG v MATT	Technology Director
Bartosz Włodarczyk	180heartbeats + JUNG v MATT	Designer
Mira Winter	innogy Polska	Marketing Director
Małgorzata Nieciecka	innogy Polska	Marketing Specialist
Karolina Tyniec-Margańska	innogy Polska	Marketing Specialist
Damian Piwowarczyk	innogy Polska	Marketing Specialist

Brief Explanation

Keeping the rebranding RWE to innogy, we created recognizable branding that came straight from brand roots - electricity. Using circuitry diagrams, a new visual narrative was born. As it is purely about the brand values we kept the RWE identity, but at the same time we introduced the illustrations, look & feel closer to innogy branding. To support the summer activations and easily create content we've created font and set of illustrations made of electricity. We also made new neons for Warsaw, highlighting Warsaw Mermaid and the Palace of Culture and Science. Simplicity of the designs allowed us to transform electric visuals into real, lighting pieces of art.