NICE TO SEE YOU

TitleNICE TO SEE YOU
BrandINNOGY POLSKA
Product/ServiceINNOGY POLSKA
Category C04. Ambient Use of Digital Technology
Entrant 180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Idea Creation 180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Production 180HEARTBEATS+JUNG VON MATT Warsaw, POLAND
Credits
Name Company Position
Mikołaj Sadowski 180heartbeats + JUNG v MATT CHIEF CREATIVE OFFICER & PARTNER
Bartłomiej Walczuk 180heartbeats + JUNG v MATT Creative Director
Agata Tomaszewska 180heartbeats + JUNG v MATT Copywriter
Karolina Orzech 180heartbeats + JUNG v MATT Account Manager
Agnieszka Wójcik 180heartbeats + JUNG v MATT Account Executive
Marek Zawada 180heartbeats + JUNG v MATT Experiential Director
Łukasz Deoniziak 180heartbeats + JUNG v MATT Event Manager
Szymon Gregorczyk 180heartbeats + JUNG v MATT Technology Director
Bartosz Włodarczyk 180heartbeats + JUNG v MATT Designer
Mira Winter innogy Polska Marketing Director
Małgorzata Nieciecka innogy Polska Marketing Specialist
Karolina Tyniec-Margańska innogy Polska Marketing Specialist
Damian Piwowarczyk innogy Polska Marketing Specialist
Viktoria Skrobotun 180heartbeats + JUNG v MATT Designer

Brief Explanation

innogy Polska is a Polish energy supplier and a patron of The Neon Museum. While creating a campaign for innogy we used as a base one of the Warsaw’s symbols – neon MILO CIE WIDZIEC (NICE TO SEE YOU). On Gdanski bridge, next to the MILO CIE WIDZIEC (NICE TO SEE YOU) neon we installed 11 LED screens which could display any name. Everyone could greet their closest by submitting their names on a simple, dedicated website. As a result of campaign, residents of Warsaw submitted 24 695 greetings. Media wrote about the campaign 53 times. Around the NICE TO SEE YOU slogan innogy conducted various activities within an extensive promotional campaign.