| Title | RUN THE TUBE |
| Brand | ASICS |
| Product/Service | SPORTSWEAR |
| Category |
D05. Interactive Outdoor Experiences |
|
Entrant
|
EDELMAN London, UNITED KINGDOM
|
|
Idea Creation
|
EDELMAN London, UNITED KINGDOM
|
|
Media Placement
|
EDELMAN London, UNITED KINGDOM
|
|
PR
|
EDELMAN London, UNITED KINGDOM
|
|
Production
|
UNIT9 London, UNITED KINGDOM
|
Credits
| Jamie Cordwell |
Edelman |
Associate Creative Director |
| Prashant Yadave |
Edelman |
Planner |
| Fiona Berwick |
Edelman |
Director |
| Sophie Rhatigan |
Edelman |
Associate Director |
| James Donovan |
Edelman |
Account Director |
| Waiming Wee |
Edelman |
Producer |
| A Common Future |
Unit9 |
Director |
| Tom Elliott |
Unit9 |
Director Of Photography |
| Simon Reichel |
Unit9 |
Editor |
| Harry Starkey-Midha |
Unit9 |
Producer |
| Nurjan Nevzat |
Unit9 |
Production Manager |
| Joe Youens |
Unit9 |
Production Assistant |
| Chris Banks |
Unit9 |
Sound design and composer |
| Ben Hooper |
Edelman |
Head of Content |
Brief Explanation
Run the Tube was an 85m multisensory experience, made from hoops of light that respond to music being played. The experience had two curated soundscapes, designed to lift people up in the morning and relax in the evening.
Over nine days, Run The Tube toured three public London locations, each targeting a different audience.
.
August 2-4: Leake Street Tunnel, due to its close proximity to Waterloo. Filling the length of the tunnel, Run the Tube offered runners, cyclists and pedestrians a mood boosting commute to and from work and university.
August 4-7: Queen Elizabeth Park for the opening of the IAAF World Championships, offering families a fun experience during the weekend and entertaining those attending the late night sessions.
August 7-10: Run the Tube took over a path across Clapham Common, one of London’s most visited parks, targeting sports teams, commuters, walkers and the abundance of 18-30 year olds.