Title	GUARDIAN FANS
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	D04. Live Advertising and Events
Entrant	HEINEKEN Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Media Placement	STARCOM Milan, ITALY
PR	COHN & WOLFE Milan, ITALY
Production	BEDESCHI FILM Milan, ITALY

Name	Company	Position
Bruno Bertelli	Publicis Italy	Creative Director
Cristiana Boccassini	Publicis Italy	Creative Director
Luca Cinquepalmi	Publicis Italy	Creative Director
Marco Venturelli	Publicis Italy	Creative Director
Martino Lapini	Publicis Italy	Digital Associate Creative Director
Azeglio Bozzardi	Publicis Italy	Digital Associate Creative Director
James Moore	Publicis Italy	Strategic Planner
Lorenza Montorfano	Publicis Italy	International Account Director
Maria Elena Gaglianese	Publicis Italy	Account Supervisor
Laura Carrisi	Publicis Italy	Account Executive
Alice Crovato	Publicis Italy	Agency Producer
Cristina Gusmini	Heineken	Group Brand Manager
Sara Galvagni	Heineken	Senior Brand Manager
Gian Giacomo Costa	Heineken	Brand Manager
Floris Cobelens	Heineken	Marketing Director
Federico Salvi	Bedeschi Film	Executive Producer
Giulia Vercelli	Bedeschi Film	Producer
Giovanni Fantoni Modena	Bedeschi Film	Director
Francesca Catalisano	Bedeschi Film	Editor
Andrea Rainoldi, Amilcare Canali	Bedeschi Film	DOP
Fabio Tattilo	Mediavest	Client Service Director
Rossella Cirrito	Mediavest	Digital Media Manager
Fabio Calamosca	Mediavest	Strategy Manager
Giorgia Prestigiacomo	Mediavest	Media Supervisor
Rossana Schiavello	Cohn & Wolfe	Group Manager
Nicoletta Reina	HART	Client Service Director

Brief Explanation

Footballers suffer a problem every time they play – since everyone knows they’ll be away from home, burglars are free to try and break in, safe in the knowledge that they’ll operate undisturbed. And the problem is more common than people think. We decided to kill two birds with one stone: offer fans the chance to view the match in the best place possible whilst giving footballers peace of mind so they could focus on the big game. Heineken created a home security service for football players, by football fans. The target of our ad wasn’t just fans – it was Champion’s League footballers. That’s why we kicked off our service during the Napoli-Real Madrid game. As the players were warming up, in front of a brimming stadium, we aired an infomercial with footballer Marek Hamsik as our spokesperson, inviting them to try the Guardian Fans service.