| Title | AQUABOARD |
| Brand | ARÇELIK A.S. |
| Product/Service | DISHWASHER |
| Category |
E01. Use of Adapted Billboards / Posters |
|
Entrant
|
McCANN ISTANBUL, TURKEY
|
|
Idea Creation
|
McCANN ISTANBUL, TURKEY
|
Credits
| Ugur Cakir |
McCann Istanbul |
Chief Creative Officer |
| Cenk Öztunalı |
McCann Istanbul |
Creative Director |
| Korcan Yavuz |
McCann Istanbul |
Copywriter |
| Yigit Zigaloglu |
McCann Istanbul |
Copywriter |
| Aybars Gurlu |
McCann Istanbul |
Art Director |
| Engin Ger |
McCann Istanbul |
Art Director |
| Ozlem Milor Islam |
McCann Istanbul |
Account Director |
| Eren Kayserilioglu |
McCann Istanbul |
Account Director |
| Pelin Toykan |
McCann Istanbul |
Account Manager |
Brief Explanation
People in developed countries use approximately 300 liters of water every day. So, how much is 300? A lot. Beko with its environmental vision provides products with energy efficiency and wants to put emphasis on the subject in communication. Yet, even the numbers don’t suffice...
So, we looked for a way to actualize the state of quality of “efficiency”, in order to tell people about Beko’s water efficient dishwasher. And decided to create an outdoor ad...made of water.
No ink, no printing, no paper…