Title	SILENT DISCO PARTY
Brand	BIRRA PERONI SRL
Product/Service	NASTRO AZZURRO
Category	E01. Use of Adapted Billboards / Posters
Entrant	ADDENDO Rome, ITALY
Idea Creation	ADDENDO Rome, ITALY
Media Placement	ADDENDO Rome, ITALY
Production	ADDENDO Rome, ITALY

Name	Company	Position
Claudia Lubelli	Addendo - creative company of Urban Vision	Account Director
Anna Paterlini	Addendo - creative company of Urban Vision	Account Manager
Sofia Ludovici	Addendo - creative company of Urban Vision	Head of Production
Fabiola Belardinelli	Addendo - creative company of Urban Vision	Producer
Roberto Manieri	Urban Vision	Project and Media Manager
Annalisa Scalcione	Birra Peroni	Media Manager
Sabrina Fontana	Birra Peroni	Nastro Azzurro Marketing Manager
Dario Giulitti	Birra Peroni	Nastro Azzurro Brand Manager
Giulia Quaglia	Birra Peroni	Nastro Azzurro Junior Brand Manager

Brief Explanation

Nastro Azzurro Billboard Silent Disco Party was the first live performance within a maxi billboard that can absorb pollution and fight noise pollution. The maxi billboard in Ripa di Porta Ticinese 53, which is made of a special fabric called “the Breath” that absorbs polluting particles, was turned into an impressive suspended stage from which Marco Rissa, guitarist of Italian indie band of Thegiornalisti and young Roman producer Swoosh performed for a night. Only a selected group of 3000 lucky people attended the event from the street underneath the billboard, using special wireless headphones offered by the brand that prevented whoever didn't have them from hearing the performance.