LAND ROVER DISCOVERY - THE PLAINEST COUNTRY

TitleLAND ROVER DISCOVERY - THE PLAINEST COUNTRY
BrandLAND ROVER
Product/ServiceLAND ROVER DISCOVERY
Category D03. Special Build
Entrant REPUBLIC GROUP Budapest, HUNGARY
Idea Creation REPUBLIC GROUP Budapest, HUNGARY
Media Placement REPUBLIC GROUP Budapest, HUNGARY
Credits
Name Company Position
Szabolcs Márton Republic Group Creative Director
Mátyás Jancsi Republic Group Head of Art
Mátyás Ónodi Szabó Republic Group Head of copy
Hargi Csík Republic Group Art Director

Brief Explanation

We transformed the Budapest Funiculars at Castle Hill into brand new Land Rover Discoveries to promote the incredible 4WD capability of the car and create a new medium never used before.