Title	KALEVA KORU - THE WINDOW
Brand	KALEVALA JEWELRY
Product/Service	WORLD'S FIRST INTERACTIVE TOUCH SCREEN WINDOW
Category	C04. Ambient Use of Digital Technology
Entrant	GREAT APES Helsinki, FINLAND
Idea Creation	GREAT APES Helsinki, FINLAND

Name	Company	Position
Niko Sipilä	Great Apes	Creative Director

Brief Explanation

Kalevala Jewelry flagship store in Helsinki features the world’s first touch screen window. Simply by touching the window you can create colourful abstract works of art. The design tool is optimized to compliment the reflections in the window from the streetlights and cars. The window is a regular see-through window that comes alive after sunset. People can quickly create their own artwork and save it to get a discount code. All user-created ornaments will come together to form a beautiful winter scenery inspired by the Esplanadi park the store is situated next to.