| Title | LE SMASH PERRIER |
| Brand | PERRIER |
| Product/Service | PERRIER BUBBLY BEVERAGE |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
UBI BENE Paris, FRANCE
|
|
Idea Creation
|
UBI BENE Paris, FRANCE
|
|
PR
|
UBI BENE Paris, FRANCE
|
|
Production
|
UBI BENE Paris, FRANCE
|
Credits
| Thierry Reboul |
ubi bene |
President |
| Michael Courcoux |
ubi bene |
General Manager |
| Barbara Paloc |
ubi bene |
Art Director |
| Camille Besnier |
ubi bene |
Project Manager |
Brief Explanation
Celebrating a long-lasting partnership between a famous brand like Perrier and an iconic sport tournament like the French Tennis Open is always a great opportunity to break rules and push boundaries.
However, Perrier's 39 years of sponsorship of Roland-Garros have both created a strong association of ideas between the two brands and also a substantial difficulty to emerge in the lanscape.
Therefore, we decided to take the brand out of it's usual environment during the French Open and to use the unmatched Eiffel Tower image to support an world-premier experience for thrill seekers. The zipline arrival is designed to welcome guests in an open air pop-up tennis lounge. Each participant was able to receive a film of its own jump while enjoying complementary food and beverage, as well as watching the Roland-Garros matches on giant screens.