| Title | PARIS 2024 OLYMPIC DAYS |
| Brand | MAIRIE DE PARIS |
| Product/Service | PARIS 2024 OLYMPIC BID |
| Category |
D03. Special Build |
|
Entrant
|
UBI BENE Paris, FRANCE
|
|
Idea Creation
|
UBI BENE Paris, FRANCE
|
|
Media Placement
|
UBI BENE Paris, FRANCE
|
|
PR
|
UBI BENE Paris, FRANCE
|
|
Production
|
UBI BENE Paris, FRANCE
|
Credits
| Thierry Reboul |
ubi bene |
President |
| Michael Courcoux |
ubi bene |
General Manager |
| Romain Fernandez |
ubi bene |
Art Director |
| Barbara Paloc |
ubi bene |
Art Director |
| Marie-Catherine Ettori |
ubi bene |
Project Director |
Brief Explanation
City of Paris wanted to demonstrate its ability to enroll the general public into Olympic & Paralympic sports atmosphere, in order to gain support within the local population. To do so, we showcased the soul of Paris –a mix of architecture, arts and lifestyle– by turning the center of Paris into a gigantic sports playground ever. Hence the mix between olympics disciplines exhibitions and open-air artistic performances. The 1.2+ million visitors could discover 33 disciplines with live demonstration from dozens of medalists, lessons by athletes, all-day long practice sessions and pro-am matches throughout 2 days