NARCOS 3 - THE WHITE COUNTDOWN

Bronze Eurobest
ClientNETFLIX
Category E01. Use of Adapted Billboards / Posters
TitleNARCOS 3 - THE WHITE COUNTDOWN
Product/ServiceNARCOS ORIGINAL SERIES - SEASON 3
Entrant UBI BENE Paris, FRANCE
Idea Creation UBI BENE Paris, FRANCE
Media Placement UBI BENE Paris, FRANCE
PR UBI BENE Paris, FRANCE
Production UBI BENE Paris, FRANCE
Credits
Name Company Position
Thierry Reboul ubi bene President
Michael Courcoux ubi bene General Manager
Barbara Paloc ubi bene Art Director
Charlotte Morin ubi bene Project Manager

Brief Explanation

To entertain the Narcos fans before the official release date of the season 3 episodes, Netflix promoted the show by turning the Champs-Elysées Avenue's Morris ad columns into giant cocaine-filled hourglasses in the street. Pedestrians and drivers were hooked by the setup and generated fierce discussions on social networks, questioning whether it was tolerable in a public space. Serendipity generated a lot of organic exposure among Parisians and their community as well as tourists who were surprised and wondered about the legality of such marketing practices.