| Title | ANDER`S ROUTE |
| Brand | RUTER |
| Product/Service | PUBLIC TRANSPORTATION |
| Category |
D05. Interactive Outdoor Experiences |
|
Entrant
|
McCANN OSLO, NORWAY
|
|
Idea Creation
|
McCANN OSLO, NORWAY
|
|
Media Placement
|
IUM Oslo, NORWAY
|
|
Production
|
McCANN OSLO, NORWAY
|
|
Production 2
|
TANGRYSTAN Oslo, NORWAY
|
Credits
| Ingrid Lea |
McCann Nordic |
Art Director |
| Thale Høy-Pettersen |
McCann Nordic |
Art Director |
| Torny Hesle |
McCann Nordic |
Art Director |
| Bjørn Erling Solberg |
McCann Nordic |
Account Executive |
| Mette Løland |
McCann Nordic |
Account Manager |
| Marte Nereng Langfjæran |
McCann Nordic |
Graphic Designer |
| Vilde Odmundsen |
McCann Nordic |
Graphic Designer |
| Anne Hildremyr |
McCann Nordic |
AD-Assistant |
| Andreas Grødtlien |
Tangrystan |
Director |
| Ida Thurmann-Moe |
Tangrystan |
Producer |
| Gry Sætre |
Tangrystand |
Producer |
| Lottie Smith |
Tangrystan |
Production Manager |
| Postmenn |
Postmenn |
Postproduction |
| Making Waves |
Making Waves |
Web Production |
| Annika Aste Mørch |
Ruter |
Marketing Consultant |
| Vibeke Skar |
Ruter |
Leader Brand |
Brief Explanation
All the revenue from public transport fares goes directly to improving the service. For instance, more customized routes. To tell this story, we let one lucky paying customer develop a whole new - extremely customized - public transport route.
<<Ander`s route>> was implemented as a new bus route in Oslo for a week. Like any other bus route, it showed up in the public transport app, and anyone could take <<Ander`s route>> to any of Ander`s custom stops along the way.