| Title | BILLY GIRL |
| Brand | MAPA GMBH |
| Product/Service | BILLY GIRL - INTERNATIONAL WOMEN'S DAY EDITION |
| Category |
D02. Small Scale Special Solutions |
|
Entrant
|
PLAN.NET Munich, GERMANY
|
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
|
Idea Creation 2
|
PLAN.NET Munich, GERMANY
|
Credits
| Alexander Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Markus Maczey |
PLAN.NET GERMANY |
Chief Creative Officer |
| Bernd Nagenrauft |
PLAN.NET GERMANY |
Creative Director |
| Carina Seisenberger |
PLAN.NET GERMANY |
Junior Art Director |
| Andrea Prade |
PLAN.NET GERMANY |
Senior Art Director |
| Marc Hermann Hofmann |
PLAN.NET GERMANY |
Senior Copywriter |
| Marina Ludwig |
PLAN.NET GERMANY |
Senior Account Manager |
| Cindy Mathieu |
PLAN.NET GERMANY |
Senior Accountant |
| Julia Nicolaisen |
PLAN.NET GERMANY |
Intern |
| Lorenz Langgartner |
SERVICEPLAN GROUP |
Creative Innovation Director |
| Franz Roeppischer |
SERVICEPLAN GROUP |
Creative Innovation Director |
Brief Explanation
BILLY GIRL was produced within BILLY BOY’s standard manufacturing mass processing for being able to provide stores throughout Germany and online sales. Additionally, single condom samples were produced for promotional purposes.
BILLY GIRL was promoted on women’s marches, on the streets and in night clubs of every major city in Germany where the free condom samples and flyers were handed out. All measures directed to the BILLY GIRL website where people could read all about the cause and also buy full packages of 6 condoms online.
Also, BILLY GIRL received charity sponsored online banner ads and was picked up by media outlets, topical online platforms and throughout social media.