| Title | GEAR S3 WORLD CHOIR |
| Brand | SAMSUNG |
| Product/Service | GEAR S3 |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
CHEIL WORLDWIDE London, UNITED KINGDOM
|
|
Idea Creation
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CHEIL WORLDWIDE London, UNITED KINGDOM
|
|
Media Placement
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CHEIL WORLDWIDE London, UNITED KINGDOM
|
|
PR
|
CHEIL WORLDWIDE London, UNITED KINGDOM
|
|
Production
|
CHEIL WORLDWIDE London, UNITED KINGDOM
|
Credits
| Caitlin Ryan |
Cheil Worldwide London |
Executive Creative Director |
| Georgia Barretta |
Cheil Worldwide London |
Creative Director |
| Senan Lee |
Cheil Worldwide London |
Copywriter |
| Pansy Aung |
Cheil Worldwide London |
Art Director |
| Fred Dorsimont |
Cheil Worldwide London |
Business Director |
| Minje Sung |
Cheil Worldwide London |
Account Director |
| Madeleine Eaton |
Cheil Worldwide London |
Project Manager |
| Olivia Teodorani |
Cheil Worldwide London |
Agency Producer |
Brief Explanation
The Gear S3 World Choir is the world’s first that stage to enable audiences to see how a choir feels inside as they sing. As choir members sang on the World Choir stage, Samsung Gear S3 watches on their wrists streamed their live biometric data to the screens below. We turned their collective heartrate, calories, movements and vocals into stunning real time graphics, demonstrating the watches capabilities to people in an enjoyable and effortless experience. By bringing to life the hidden data of singing, and not sports activity, we challenged the preconceptions of smartwatch data capabilities, making them relevant to a whole new audience.