| Title | GUILTY CLOTHES |
| Brand | SURVIVORS TRUST |
| Product/Service | PROJECT AGAINST VICTIM BLAMING |
| Category |
D04. Live Advertising and Events |
|
Entrant
|
MARVELOUS Moscow, RUSSIA
|
|
Idea Creation
|
MARVELOUS Moscow, RUSSIA
|
|
Media Placement
|
MARVELOUS Moscow, RUSSIA
|
|
PR
|
MARVELOUS Moscow, RUSSIA
|
|
Production
|
ZARYA FILMS Moscow, RUSSIA
|
Credits
| Artem Sinyavskiy |
Marvelous LLC |
CCO |
| Marat Shakirov |
Marvelous LLC |
Creative Group Head |
| Bulat Aypov |
Marvelous LLC |
Strategy |
| Misha Snopov |
Marvelous LLC |
Copywriter |
Brief Explanation
During the Fashion Week in London we launched a website inviting people to see the most provocative fashion show ever. We invited media and bloggers, when they all came they saw models on the catwalk in super casual clothes ,then we showed a film, explaining that the clothes collection they just have seen was created based on real stories of sexual assault
The film with people reactions was posted on the client's FB page.