| Title | SCENTS OF THE CITY |
| Brand | THALYS TRAIN NETWORK |
| Product/Service | THALYS HIGH-SPEED RAIL TRAVEL |
| Category |
E02. Use of Ambient Outdoor |
|
Entrant
|
ROSAPARK Paris, FRANCE
|
|
Idea Creation
|
ROSAPARK Paris, FRANCE
|
|
Production
|
BIRTH Paris, FRANCE
|
|
Additional Company
|
L'ASSOCIE PARIS, FRANCE
|
Credits
| Jean-Francois Sacco |
ROSAPARK |
Co-founder Chief Creative Officer |
| Gilles Fichteberg |
ROSAPARK |
Co-founder Chief Creative Officer |
| Jean-Patrick Chiquiar |
ROSAPARK |
Co-founder |
| Jamie Standen |
ROSAPARK |
Creative Director |
| Mark Forgan |
ROSAPARK |
Creative Director |
| Delphine Drutel |
ROSAPARK |
General Manager |
| Vincent Rodella |
BIRTH |
Director |
| Blanche Depondt |
ROSAPARK |
Art Director |
| Soraya Cotton |
ROSAPARK |
Account Director |
| Camille Hemet |
ROSAPARK |
Account Manager |
| Mickael Mougenot |
ROSAPARK |
Head of Amplification |
| Hugo Legrand |
BIRTH |
Executive Producer |
| Tristan Beraud |
BIRTH |
Executive Producer |
| Pauline Germain |
ROSAPARK |
PR Co-ordinator |
| Theda Braddock |
ROSAPARK |
PR Co-ordinator |
| Gilles Rivollier |
L'ASSOCIE |
Production Designer |
| Leonard Marchal |
DROM INTERNATIONAL |
Lab consultant |
| Elisabeth Carre |
NOSE CONSULTING |
Perfume designer |
| Laetitia Deville |
THALYS |
Brand and Communication Manager |
Brief Explanation
Consumers enter a travel agency like never before and experience an installation made up of 752 tubes filled of iconic scents from Thalys train networks destinations: Paris, Amsterdam, Cologne & Brussels. People then move freely from tube to tube experiencing different scents and then matching the number on the tube with the destination it matches on the maps provided in hand or against the wall. The scents ranged from fresh baguette, latex of a sex museum, honey from the top of the Paris Opera House, to even a coffee shop in Amsterdam. Thalys hostesses were on hand to book directly online with discounted tickets to the destination that people wanted to go and explore more. A total sensory experience that allowed people to create their own images of our destinations and what awaits them at the end of their Thalys voyage.